Alula Experience To Take Place At Dubai’s Theatre Of Digital Art This Week

For the very first time, Dubai residents and visitors will be able to take part in a sensory experience for free at the Theatre of Digital Art this week.

Named AlUla Immersive, the event will mark the grand launch of the 2023/2024 edition of AlUla Moments, the Saudi Arabian city’s calendar of events and festivals.

The one-off experience will be held at the Theatre of Digital Arts in Dubai on Thursday August 24 from 9pm onwards.

Visitors will be transported into the heart of AlUla through 360-degree visuals, surrounding them with the city’s captivating historical and cultural landscapes.

Live from the theatre, AlUla Moments will stage an exclusive experience to showcase the events that will be held within the famed city starting in September.

The event will also feature announcements about the international headline acts coming to the boutique music festival AZIMUTH, amplified by MDLBEAST, which will take place in AlUla next month.

It usually costs Dhs95 for adults and Dhs65 for kids to visit Theatre of Digital Art. This free event is one to note down in your calendar.

ToDA is the first gallery of its kind in Dubai and opened in 2019 inside Souk Madinat.

The venue offers art fans in the city the opportunity to experience masterpieces from some of the world’s most renowned artists via digital shows accompanied by stunning music, visual effects and surround sound.
Free. Thu Aug 24, 9pm. Souk Madinat Jumeirah, Umm Suqeim, www.toda.ae.