The UAE Ranks In Top 10 Of Global Soft Power Index 2023

For the very first time, the United Arab Emirates has made it to the top ten in the Global Soft Power Index!

Soft power is the ability of a country to influence others with its appeal and attraction rather than using hard power (military force).

You have already seen this phenomenon with western influence especially American and British. You may have also seen it in the modern-day phenomenon of the Hallyu wave or the Korean wave which is currently rampant in the world, such as K-pop, K-dramas, and halal Ramyeon.

التقدير العالمي لمكانة دولة الإمارات جاء نتيجة جهود آلاف فرق العمل في الاقتصاد والسياسة والإعلام والثقافة وفي قطاع الفضاء وغيرها من القطاعات لبناء سمعة دولية راسخة.. ومكانة دولة الإمارات وصورتها مسؤولية كل فرد يعيش على هذه الأرض الطيبة.. pic.twitter.com/dZBkgUrYMS

— HH Sheikh Mohammed (@HHShkMohd) March 2, 2023

In 2022, the UAE ranked #15 and in only a year, managed to jump five positions, achieving the largest rise among the top ten countries. Ahem, western influence please move aside, it’s time to make way for UAE influence.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, commended the UAE’s position as a soft power superpower and validated its distinguished position in the world.