Pre-Loved Shopping Brand Love Luxury Launches In Dubai

Purveyors of luxury bags, jewellery and watches will soon have another way to shop for them in Dubai.

That’s because London-born brand Love Luxury is opening in Dubai next week. Initially starting with an online shop, the pre-loved buyers and sellers plan to open a physical store too.

The premise is simple. Love Luxury Dubai buys designer goods from consumers (paying up to Dhs2,000,000 in one transaction), authenticates it and either sells it on, or holds it until you can buy it back.

Offering a unique buyback scheme, you can sell your items for cash and then gradually pay it back over time until your item is returned. Ideal if you suddenly get cold feet about parting with your Kelly bag or if you’re looking for a cash influx.

Pre-loved shoppers will be able to shop the collection of high-end watches and bags, with brands including Chanel, Hermès, Patek Philippe and Van Cleef & Arpels.

For those buying and selling through Love Luxury Dubai, you will be able to book a VIP home service, where the experts will come to your house to buy or sell you designer goods.

Love Luxury was set up in 2022 by husband and wife Adam and Emily Abraham who noticed the demand for buying and selling luxury goods in London. Opening a brick-and-mortar store in Knightsbridge, the brand has grown a huge following, largely due to its 1.8 million TikTok followers.