Dubai ATM On Wheels: The Moving ATM Phenomenon

A moving ATM machine coming towards you, of course, it can happen only in Dubai. The moving ATM machine comes to you rather than you having to scourer a mall to find one. Sounds shocking yet interesting? Here are all the details you need to know about this bizarre ATM machine in Dubai.

Emirates NBD, the largest bank in the UAE, has introduced the Awesome Travelling Machine, and it’s here to amaze us all!

This groundbreaking ATM was designed to capture attention and showcase the extensive ATM network of Emirates NBD. The captivating campaign, known as the “Awesome Travelling Machine,” was launched in February 2013 by the advertising firm FP7 on behalf of Emirates NBD. It falls under the Finance sector and utilises one media asset. It has been more than ten years since this ambient medium campaign was delivered.

Although the automated ATM is currently non-functional and does not dispense cash, the bank is considering the possibility of implementing this entertaining marketing concept in other emirates or incorporating it into Emirates NBD events. The initial phase received a positive response from mall visitors. Since its upload on YouTube a month ago, the accompanying video has garnered over 300,000 views.

ATMs are a vital service frequently used by retail banking customers and are commonly found in malls and public areas. Emirates NBD, a prominent bank in the region, proudly demonstrated its extensive ATM network, catering to over one million customers.

The two-day exhibition of this creative marketing campaign at the mall emphasised the notion that Emirates NBD’s ATMs are always within reach, showcasing the bank’s accessibility and commitment to serving its clients. With over 720 ATMs and CDMs, Emirates NBD boasts the largest ATM network in the country. These ATMs offer a wide range of services, with a third of them facilitating check and cash deposits. In addition to cash withdrawal, they provide various cash-related services such as bill payment, credit and debit card activation, mobile number updating, online transfers between accounts, and mobile banking registration.