Enjoy 50% Off At Dubai’s Newest Luxury Hotel With This Easy Hack

Making its debut within Dubai’s up-and-coming neighbourhood, the brand-new SO/Uptown Dubai hotel is offering residents and tourists the chance to stay at the fashion-themed property at 50 percent off if they are Dis-Loyalty members.

The Dis-Loyalty programme was recently launched by Ennismore Group as a lifestyle membership app which can be used in Dubai and around the world.

For Dhs60 a month, the membership programme is all about encouraging subscribers to explore new destinations and rewarding them for being disloyal.

Members can expect 50 percent off just-opened hotels, 20 percent off first-time stays in every hotel that’s a partner, 10 percent off return stays and 10 percent off food and drink.

This means that you can stay at SO/Uptown from Dhs450 a night if you book from now until Friday October 20.

Plus, one of the best perks is that members get 365 free barista-made drinks per year. In addition to SO/Uptown Dubai, 25hours and Hyde are also currently part of Dis-loyalty, but there are plans for more venues to join the line-up.

If you are travelling, you can use the membership globally and, with Dis-loyalty having over 75 hotels and 150 restaurants and bars in its collection, it’s handy for jet setters.

SO/ Uptown Dubai is located within Uptown Tower, which is 340 metres high and is set to deliver F&B outlets, hotels, and public amenities.

The five-star ‘urban resort with a rebellious twist’ is being positioned as a fashion and art hotel.

The new property features 188 design-led rooms and suites. Think marble bathrooms, rich fabrics, and dark wood finishes. High ceilings mean plenty of natural light to create voluminous, open spaces and, of course, you’ll get to enjoy panoramic views over the city, Ain Dubai and the Arabian Gulf.

SO/Uptown Dubai will be home to five in-house concepts including all-day dining spot Uptown Brasserie, Asian fusion restaurant The Citronelle Club, Savant Mixology Bar, which has scenic views, Celeste, an entertainment-led dining experience and the laid-back ambience of Lazuli, the hotel’s signature pool bar.

50 percent off until Fri Oct 20. so-hotels.com/uptown-d